The Butcher Shop Story - Greenlea Butcher Shop
The Butcher Shop Story

Greenlea is a family owned and operated business that traces its roots to the New Zealand east coast town of Gisborne. Peter Egan, Greenlea’s founder, has spent his lifetime working in the New Zealand meat industry, but got his start working in the family’s Gisborne butcher shop in the 1960s. More than twenty years after its first plant was commissioned, Greenlea is still managed by the Egan family. Greenlea’s family involvement does not end at the board table. The team spirit that pervades the company reflects the values and the strong family culture. Being one team is at the heart of what we do and how we do it. It’s Greenlea’s people working as one team that makes us successful. We’re big enough to achieve but still small enough to care. We’re passionate about our farmers, our products and our story. Get to know Greenlea, and you’ll discover why we’re so proud of what we’ve achieved and our amazing 100% grass-fed beef.

Ovation is a 100% New Zealand owned company, specialising in Lamb. Ovation has roots dating back to the 1980's and they continually strive to deliver consumers the world's best-quality lamb. Ovation are firm believers in the saying, "you are what you eat!" so they ensure their lamb is Grass-Fed for life and 100% Free Range, making it beautifully tender and flavourful. All Lambs are raised as nature intended without genetically engineered feed or any added antibotics. Their farmers raise their animals using best practice farm management systems. Processed with skill and care, Ovation Lamb meets the highest international quality standards. Ovation lamb is produced to suit multiple cuisine options., and which ever way you prepare it, the tenderness and natural 100% grass fed flavour will always be uncompromised.

The First Light story began in 2003 with an idea to be a revolutionary new meat company connecting the people who make the product with the people who eat it, transparently and directly. The company values developed in 2003 remain the foundations of First Light today. They act with integrity and humility in everything they do, take pride in being innovators and creators, raise their animals with care and respect for both the animal and the environment and deliver profitable returns for everyone in the value chain. First Light define success as a happy and rewarding life.

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